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HOW Design Live Re-introducing a cornerstone brand to a younger audience required a visual overhaul — and a new digital platform. With a heavy focus on user experience, the website was designed to visually delight on the splash pages before reducing to an aesthetically-pleasing framework on the content-heavy interiors. https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1546282683364-9NQCSSUP5JAKO5NP4X92/accomplishments-reports.png UX & Code - Accomplishment Reports Every year, physicians and researchers release a report of their annual findings to peers in their field. Traditionally, this was deployed as a printed report and mailed to physicians across the country. We proposed a digital version of this report, using direct mail as a teaser to drive to an online experience with detailed statistics, quotes, and physician profiles. To bring this to life, we custom-built a CMS, wireframed and designed a modular system, and turned these sites on in three months. https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1547660099354-N067SGCW2FGIWSH2YKUU/Main-Desktop.png UX & Code - P&G Everyday Canada Tasked with optimizing information on a cluttered CPG site, I employed a series of UX exercises, wireframed a new hierarchy, and designed a visual language to help users get to what mattered most to them. https://www.amytolle.com/branding daily 0.75 2025-03-15 https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1553806320111-05IOG5WEIXUV9CE642V7/Dart.png Branding Bits https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1553806226007-ESCA0F8GLWD7FSYDBADA/DBW.png Branding Bits https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1553806385897-42W37N85S33GBN3DEB1F/SCC.png Branding Bits https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1546284089085-HTD4GUE5CCF66CQ1UGAF/SCC---Examples.png Branding Bits https://www.amytolle.com/print daily 0.75 2025-03-15 https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544718559740-P9W1H7ZWWTI0OMRE0J71/Group+1.png Print Stint https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544718670907-6AEZBUZ27KBEYV05AGHM/Group+2.png Print Stint https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544718686088-DKXCRIRBH496SJQLUUKN/Group+3.png Print Stint https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544719249419-WBWG8LCRUAYOQU2ZRHU3/WD-1.png Print Stint https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544719250505-WHIJG3RXOTH94CZF6AQ0/WD-2.png Print Stint https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544719783084-SY5T2JBSEM6LQ3BJS09E/leaderboards.png Print Stint https://www.amytolle.com/cincy-hearts daily 0.75 2025-03-15 https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544717573458-8433AI2HKIUHCPGAABS4/hearts.png CincyHearts https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544716125456-33ZYG5LBEMPNKQF2WC6E/OOH_Display-1920X1080_Randy_Photos.jpg CincyHearts https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544716121119-PLKHCV5GE64EPTR450H1/OOH_Display-1920X1080_Gurpreet_Photos.jpg CincyHearts https://images.squarespace-cdn.com/content/v1/5c093349af20969700a04299/1544716122222-DTG1KZ9K6N7CZ5LL4X9V/OOH_Display-1920X1080_Lauren_Photos.jpg CincyHearts