I lead curious teams who solve complex problems.

Portfolio

Hi there! Most of my work is under restrictions. If you’d like to see my portfolio, please reach out.

Brand

I believe in people-first experiences. Creating big-picture ideas and building solutions that just work both start with the people at the heart of them.

Discovery & Concept
Brand Strategy
Visual Identity
User Research & Audience Development
Creative Direction

Leadership

Empowered teams make outsized impacts. From professional development to strategic leadership, I foster creativity and lead teams to do their best work.

Mentorship / Professional Development
Strategy
Process Design
Stakeholder / C-Suite Communication
Cross-functional Collaboration
Management

Designing for calm in high-urgency moments

with the American Academy of Pediatrics
DESIGN DIRECTION + HUMAN/AI DESIGN SYSTEMS
Earning trust before asking anyone try AI.

with the Clinical Laboratory Standards Institute
EXECUTIVE PITCH + CREATIVE DIRECTION + AI-ENABLED PLATFORM DESIGN
Rebuilding design foundations and motivating teams.

with the American Retirement Association
TEAM LEADERSHIP + SCALED DESIGN SYSTEMS + MOBILE APP
Evolving a brand into a hands-on toolkit, for those who design and build online.

with Cincinnati Children’s Hospital
DESIGN SYSTEMS + BRANDING + RESPONSIBLE DESIGN
Pinpointing consumers at every step along their journey.

with Bayer Aspirin
CONSUMER JOURNEYS + ARCHETYPES + USER RESEARCH + DATA VISUALIZATION
Reaching parents with partnership before they know they need it.

with Claritin
EXPERIENCE STRATEGY + PERSONALIZATION + MULTICHANNEL CAMPAIGN + CONCEPT VALIDATION
Crafting an end-to-end welcome series for dual consumer experiences.

with Amazon

EMAIL DESIGN + UX FRAMEWORK + MULTI-TRACK UI
Gamifying good acts and building an opted-in first-party database.

with Proctor & Gamble
USER TESTING + DISCOVERY +
0-TO-1 NATIVE APP
Architecting the framework for a cohesive ecosystem of brands under one (digital) roof.

with Bayer Consumer Health
CMS DESIGN + COMPONENT LIBRARIES + DXP + MULTIDISCIPLINE PARTNERSHIP