In 2017, Cincinnati Children’s came to us with a problem: how do we find the 1200 adults living in Cincinnati with a congenital heart defect? And, when we find them, how do we convince them to go to a children’s hospital for care?
By deploying a mix of traditional and digital media, along with a single-click landing page, we took a well-known children’s brand and made it the standard of care for adults with lifelong heart conditions. And as a member of the core team, I worked alongside copywriters and creative directors to nail the message. Then I took the lead on design, from visual identity to billboards and Pandora sponsored listening sessions.